Head of Media
Head of Digital Marketing
Goodman, The Response Agency, are a London based full service agency that specialises in immediate response marketing. We don't just brand - we sell!
Our media buying skills makes your advertising budget work a lot harder making sure that you get the best value for money.
As a Fast Track 100 company for two years running, we know how to grow your business, your brand, your product and your customers. We apply the same successful formula to all of your campaigns.
Our philosophy combines experience and client services excellence along with our ability to achieve unbelievable deals across the entire media spectrum. This is because of our long and close relationships with media owners throughout the country and abroad.
We look forward to meeting you in person and discuss how we can be of assistance to your company and your partner in successful, response driven advertising.
We always have opinions and views - check out our latest blog here
Making our client's advertising spend work harder
Over 150,000 adverts placed in the last year
Generating a worthwhile return by reaching the right audience at the right cost for your business.
Using the fastest growing media channels to influence and spread positive news about your products and services.
Driving traffic to your sites using intelligent platforms to ensure your campaigns deliver on target.
Selling on-line, making the most of digital opportunities to attract more visitors to your site.
Using our contacts to make affiliate and native deals happen on time and on terms that suit you.
Correctly analysing and attributing costs and response data to help you make better decisions.
We don’t brand – we SELL! Communicating your message effectively, creatively and memorably to your customers.
Helping you save by producing your creative in the right format effectively at the lowest cost.
Fast and efficient copy and material delivery making sure you get the right advertising on the right channels.
Planning, organising, motivating, and controlling resources, procedures and protocols to achieve your business goals.
Creative design of your website ensuring maximum conversion rates.
Mobile first approach, fully responsive for today's audience on smartphones and tablets.
Car Giant is the world’s biggest used car dealer according to the Guinness Book of Records. They are arguably the best known used car dealer in the UK selling over 1,000 cars a week. A test to prove the effectiveness of Radio and Bus Back advertising planned and bought by Goodman proved that during the period of activity sales increased by over 4.6% equating to over 1,000 additional cars sold, footfall and web site visits were also shown to have increased proportionately.
The Moresand Group have been using Goodman for creative services, media planning and buying for over 5 years. The success of this is evident as volumes have grown from one local press advert twice a week to daily bookings in London-wide media. The group has grown to be arguably the biggest independent travel business in the region. Goodman have been instrumental in the development of two further brand launches, Travel Expert and SAM Travel. Goodman have created distinctive copy styles and achieved significant reductions in advertising rates for the group over the period.
Owl Claims launched into the extremely competitive PPI market in June 2012. Goodman were tasked to make the TV commercial, plan and buy the media and evaluate the campaign on an ongoing basis. Initial targets were agreed in order to justify the campaign launch budget. These were exceeded and the campaign is still running today. ‘Cost per call’ and ‘Cost per pack out’ metrics comfortably out perform the industry averages.
" I have known Clive for over 30 years. I have been happy to recommend his services for any of our direct to consumer customers. Oxygen8's customers operate globally and I know that in referring customers to his company - they will be well looked after. They can expect a highly professional, detailed and cost effective media planning service across the globe." Gary Corbett Chairman Oxygen8 Group
World Travel Holdings (UK) part of the world's largest cruise retailer appointed Goodman in 2009. Subsequently WTH have experienced an exponential increase in sales and a similar rise in market share for its major brands Cruise 118, Rivervoyages.com, Cruises.com and Six Star Cruises. It is the UK's fastest growing travel business with consistent growth over the period Goodman have been planning and buying media. Significant spends on digital and traditional media have created instantly recognisable brands and substantial increases in web traffic and call volumes.
" We have been thrilled with the level of service since we started working with Goodman Associates earlier this summer. The agency has demonstrated a high level of expertise in Television and Radio buying which has delivered a very positive return on investment. Above all, we like how Goodman have shown an invested interest in our brand and have been very supportive and contactable at all times. We look forward to working with Goodman to help build the wizzcash.com brand moving forward - WizzCash.com. "