OK it's true that someone had to describe this to me as though I was a 10 year old - nothing new there! This is important stuff, you need to know about it... Blockchain is like a digital book that can be scaled up to any size. You can record data securely in a way that is both fully verifiable and decentralised. So its super safe, organised, clean and where you want it.
Once its encrypted, any data put into the Blockchain can only be changed if everyone with the authority to change the data agree to do so. Any changes made on the Blockchain are registered so both suppliers and customers can determine the data that's relevant to them. This is the reason why Blockchain is now being hailed as the future for data management and storage for everyone but especially for commercial organisations,
I first heard about Blockchain spoken about in conjunction with Bitcoin last year. Whenever anyone mentions Bitcoins, usually my eyes instantly glaze over as there's nothing more boring, geeky and frankly non viable as Bitcoins in my opinion. I know lots of people that get very excited about the concept of digital currency and I have even been to a Bitcoin conference but its done nothing to dissuade me that this is a barmy idea - trust me Bitcoin 'aint never gonna fly whereas Blockchain exists and clearly can (and will) work beautifully. It's tec we all need to get our heads round now - or potentially lose out to the competition!
Banks, institutions, retailers, ecommerce operations and so on have much to gain from the opportunities Blockchain presents and I want you to remember that you heard it here first!
Buyers can verify the identity and probity of sellers as well as the authenticity of products - no more fakes or seconds! By analysing barcodes you will be able to know when and where the supermarket sandwich you are buying was made or how kosher your chicken is. You will be able to tell if the table you are about to buy is made from sustainable wood ot the shirt hanging in the shop has been made by a factory that pays its workers fairly. The possibilities are truly endless!
In our business we'll be able to find out where and when our ads have run. Did that radio spot really playout at 03:34 and what other ads were in the same break? We are already tracking programmatic spend using Blockchain to monitor placements and page positions - 'we delivered all your impressions' - erm sorry don't think you have!!
Blockchain will offer us all a new level of trust and transparency at a time when it is most needed - amen to that we say....
At Goodman we know all about finding the right media! We have been planning, buying and advising our clients on all forms of advertising since the day we started, so if you need help in choosing the right environment, measuring your marketing activity, planning creative as well as working both traditional, Social and digital advertising into your marketing strategy and reaching the right audience at the right cost for your business, we'd love to help you make the most of your options. Call us now on 0845 225 5555
on April 05