Opening up the marketing press news today we have a little more of the much rumoured in built ad-blocker Google are installing in Chrome next year.
Yeh right! Google are saying effectively that we're Turkeys voting for Christmas!
They say they will block the most annoying ads so to fall in line with the the Coalition for Better Ads recommendations. We even got a nice note on email last week asking us to refer to Google's new best practice guide on the topic.
Now we've been doing this for a long time - and the one certainty in the world of search advertising is that Google will only stop taking advertisers money when they have a loaded gun to their heads.
Extreme Porn - no problem, we just wont give you any support... Questionable financial services - also no problem, just maybe modify your home page a little... Inflammatory political and religious content - why, just take these words out and we can run your ads straight away... Google os a machine to make money and it does it very well as everyone is well aware.
In today's articles Google's Senior VP of Ads & Commerce is of course correct when he says that the real danger is that users will block all ads but as we all know Google have an answer for that already in that you just won't get anything you search for - or any sites you type in - or anything really...
There's a new Ad Experience Report to help publishers integrate the Better Ads Standards on their websites that provides a list of ads that publishers can use to keep ad funded revenue on their sites which is a good thing but overall this is a monster of Google's own making and there's only one way to get this particular cat back in the bag - charge more!
Think about it, if display ads had minimum bid values imposed on the auction algorithm then they would fire less and fewer ads would serve - that makes happy consumers. At the same time more expensive ads means more revenue for Google so that keeps them happy as well...
In the end I just can't see this happening - Google as always will ignore everyone and allow the market to find its own level. If people get a bit pissed off seeing the same ads then so be it!
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