Author Archives: Clive Goodman

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The quarterly RAJAR results that were published at midnight show the movement in audience numbers as recorded by radio industry

It

How we love to talk digital to our clients! TV is dead. Radio? forget that and as for Press, does anyone read a newspaper or magazine these days? The only media anyone wants to talk about are one word, single … Continue reading →

Elton John Lewis (see what I did there!) have created possibly the most nostalgic Christmas TV ad ever – its a masterpiece! It’s the story of how one particular gift inspired and influenced the course of a little boy

See what I did there? Jager? Bombed? It kind of wrote itself…. The story is all over the UK marketing press today. Jagermeister’s German made attempt at humour for the British market has failed to deliver on several levels. The … Continue reading →

Ever taken the car in to get it serviced and found your radio re tuned to a station you

Like it or not analysing and attribution is a big part of the digital marketing process.

Surviving in today

Artificial Intelligence has been implemented in various marketing and advertising tools and systems. A.I tools can help companies in running their online marketing campaigns efficiently and cost effectively. The error margin is lesser compared to the past when it comes … Continue reading →