Blogging first started as a way to have an online personal web log, in which a person would journal about their day. From “web log” came the term “blog.”

Many people are confused over what constitutes a blog over a website. Part of the problem is that many businesses use both, integrating them into a single web presence. But there are two features of a blog that set it apart from a traditional website.

Blogs are updated frequently. Whether it’s your business updating customers on new products and developments to parents discussing ways to bring up their kids, successful blogs thrive by adding new content. Websites might occasionally have new information, but for the most part, they offer static, rarely changing information.

Blogs allow for reader engagement. Blogs are often included in social media because of the ability for readers to comment and have a discussion with the blogger and others who read the blog. In the past, websites had guest logs where people could say they’d visited, but a blog allows for conversation, engagement and greater interaction than a traditional website does.

Our experienced team of professional content writers can help you plan and execute an effective blogging strategy to keep you customers involved and your business front of mind. We can take the hard work that producing regular content often entails by collating your thoughts and ideas and turning them into engaging pieces that really sell your business.

Contact us today to discuss your project.

Call us 0845 225 5555