TV advertising remains the most dynamic and powerful media opportunity available to advertisers. It combines unparalleled reach and scale in a format that is moving audio and visual, presented without the distraction of competing messages.
TV delivers by far the largest reach of all media in most countries. In the UK we spend on average almost 4 hours per day watching TV, with an additional 30 minutes on other devices such as laptops, tables and smartphones. Not only that, commercial TV reaches 71.4% of the population in one day, 92.8% in a week, and 98.2% in a month.
No other medium has the audience size or can build scale as quickly as TV.
We are a nation of TV watchers, accounting for 48% of the average person