TV sponsorship can range from a simple on-air association with a single programme or strand to a long-term, fully-integrated partnership including branded content, product placement, televised branded events, promos, competitions, licensing and lots more. Big or small, tactical or strategic, there are sponsorships to fit all.
Many TV programmes are themselves powerful brands. Their prestige, popularity and perceived values can rub off on those brands that associate with them through successful sponsorship. Advertisers can now sponsor not only programmes, but strands of programming, day-parts, genres and even whole channels.
TV Sponsorship can deliver a consistency of audience, time of day and environment that is expensive to replicate through the traditional media buy.